President and Chief Executive Officer
Rich Geruson is CEO and President of Phoenix Technologies, the world leader in firmware (BIOS) and PC optimization software (System Mechanic) with an installed base of over a billion units. Mr. Geruson currently serves on the Board of Phoenix and other public and private companies, and previously served on numerous boards across three continents including non-profits.
Before joining Phoenix, Mr. Geruson was CEO of Voice Signal Technologies. He built the company into the world leader in voice recognition software for mobile phones and increased shareholder value over tenfold, culminating in the sale of the company for more than twelve times its revenue.
Prior to Voice Signal, Mr. Geruson was Senior Vice President at Nokia Americas’ mobile phone business. He grew the business almost tenfold, tripling its market share and giving Nokia the number one share position in the United States and, for the first time in its history, the number one share position worldwide.
Prior to Nokia, Mr. Geruson was Vice President and General Manager of IBM’s Networking Distribution Business in North America. Earlier he served as IBM Vice President of Worldwide Marketing for Networking. As one of the youngest Vice Presidents in the company's history, he accelerated growth and transformed IBM’s distribution model by launching indirect sales channels for the networking business worldwide.
Prior to IBM, Mr. Geruson was Vice President at Toshiba Americas’ mobile computing business. At Toshiba, he generated rapid growth, doubled market share, and propelled it from fifth place to the number one share position. He also held executive positions at other companies including McKinsey & Company.
Mr. Geruson completed three graduate programs at the University of Oxford including a D.Phil. (Ph.D.) in Economics. He was also a member of the research faculty at Harvard Business School where he completed the book, A Theory of Market Strategy, published by Oxford University Press.
Chief Financial Officer
Brian Stein joined Phoenix in October 2011 as CFO. Prior to joining Phoenix, Mr. Stein served as the CFO of SVTC Technology, a semiconductor technology services company.
Prior to SVTC, Mr. Stein served as the Chief Accounting Officer of Mercury Interactive, a leading IT management software and services company. Prior to Mercury Interactive, Mr. Stein spent 19 years with Applied Materials where he held various executive accounting and finance positions, most recently as Vice President, Finance Policies and Administration.
Earlier in his career, Mr. Stein worked at Ernst & Young.
Mr. Stein holds a degree in Business Administration from the University of Notre Dame and an MBA from the Wharton School at the University of Pennsylvania. He is also a C.P.A.
Vice President, Sales
Larry Gill is responsible for worldwide sales of iolo products within Phoenix Technologies. He joined iolo technologies in 2012 as Vice President of Enterprise Sales, where he developed and led the company’s B2B go-to-market strategy.
Before joining iolo, Mr. Gill served as Senior Vice President of Worldwide Sales & Marketing for Guidance Software, Inc. where for six years he led both their marketing and sales efforts and directed the company through their IPO in 2006.
Prior to Guidance Software, Mr. Gill was a Marketing Director for Aspen Technology, Inc. where he developed the go-to-market strategy for a diverse line of enterprise software products and supporting professional services. In his six years with AspenTech, Mr. Gill held a variety of director-level roles that spanned the functions of business development, technical product management and industry product marketing. He joined AspenTech through the acquisition of Petrolsoft Corp., a privately held supply-chain management software company, where he served as the Vice President of Global Sales & Marketing.
During his tenure with Petrolsoft, Mr. Gill hired, trained and led a global sales and marketing team, expanding operations into both EMEA and APAC. The company was twice recognized by Inc. 500 as one of the fastest growing privately held companies in America during his leadership. Prior to this, he was a top-performing sales and marketing manager with Oce-USA, Inc.
Mr. Gill is also a two-time combat veteran, having served as a Captain in the United States Marine Corps. He holds a bachelor’s degree from the University of Colorado and is certified in Pragmatic Marketing.
Vice President, Engineering
As Vice President of Engineering, Paul Raphael is responsible for pioneering advanced firmware and software solutions spanning technology and manufacturing companies, enterprise organizations and the consumer market.
Mr. Raphael brings over 25 years of leadership experience in both hardware and software industries, including at iolo technologies, where he led technology vision as Vice President of R&D and Engineering. At iolo, Paul’s long experience in OS system and storage performance and reliability technologies led to new product innovations in cloud-based software solutions for enterprise, as well as groundbreaking software for iolo’s business development and corporate branding strategies.
Prior to iolo, Mr. Raphael was Executive Vice President of Technology and Business Development at Diskeeper Corporation. During his tenure—the company’s most affluent—he expanded the company’s patent and technology portfolio. This included solutions for virtualization and enterprise storage performance. Most notably, he created and spearheaded the company into the OEM/ODM segment, bringing to market the first flash-based hybrid storage caching solution (ExpressCache, a hardware and software solution). The technology was adopted by eight of the world’s largest PC manufacturers.
Mr. Raphael has also worked as a technology consultant and entrepreneur for many years, including building specialized hardware for sound and electronic analyzers, and as the founder of a highly successful financial and software company in the insurance space, which he successfully exited in the 1990s..
Jean-Jacques (J.J.) Schoch
Vice President, Corporate Marketing
For over 25 years J.J. Schoch has been shaping products, strategies and markets in the technology and media industries, where he routinely transforms innovative concepts into leading products that outpace competition.
Mr. Schoch comes to Phoenix with a long history of successful product development and team building within several major PC utilities companies.
As Vice President of Marketing at iolo technologies, Mr. Schoch was responsible for refocusing the company around its best-in-class computer performance product, System Mechanic, which he grew into the #1 product in its category, more than doubling the company's revenue.
As Vice President of Strategic Marketing at Panda Security, Mr. Schoch’s ability to see beyond current industry-wide solutions and focus on an industry-first behavioral technology resulted in an 80% increase in revenue. He also built and focused the marketing team through an aggressive CPC/CPM initiative which led to a 300% growth rate of e-commerce revenue.
Mr. Schoch was Senior Product Manager at CyberMedia (later acquired by McAfee) where he managed their flagship product, First Aid, overhauling the quality and brand image. Product sales then exceeded 120,000 units a month and First Aid became a $90-million annual asset. He also built and sustained an 85% market share despite relentless competition from major software manufacturers such as Symantec, McAfee and QuarterDeck.
At Symantec, Mr. Schoch was a Senior Product Manager responsible for the conception, design and marketing of the enormously successful 1990s product Norton Desktop for Windows. Throughout the product’s life cycle, he maintained its status as the top seller in its category, dominating 80% of the marketplace.
Prior to Symantec, Mr. Schoch was one of the founding employees at Peter Norton Computing which pioneered the massive PC Utility software industry.